Your Network at a Glance
Analysed from your LinkedIn data export (Connections, Messages, Invitations).
2,934
Total Connections
891
ICP-Fit Contacts
1,687
Conversations
43
Re-engage Targets
🎯 The Big Picture
Your network has a strong foundation of 891 ICP-fit contacts — Founders, CEOs, CMOs, and VPs who match your ideal buyer profile. Of those, 24 connected in the last 90 days and are primed for a first message. You also have 43 past conversations worth re-engaging and 8 time-sensitive actions that need your attention today.
🔗 Connection Recency
Last 30 days12
Last 90 days24
Last 365 days187
1+ year old2,747
🏆 ICP Tier Breakdown
T1 — Decision Makers312
T2 — Ecosystem287
T3 — Adjacent292
💬 Message Activity
Active (messaged <90d)57
Warm (messaged <1yr)143
Never messaged691
Your Weekly Focus
🔥 This Week's Priority
Message the 8 urgent contacts who are timing out — connections made 25–29 days ago where the window for a "warm" first message closes in the next few days. After 30 days, reply rates drop significantly. Then queue up the 16 other T1 contacts from the last 90 days for outreach this week.
📌 The Bigger Opportunity
Your 43 re-engagement targets represent conversations you started but never finished. These contacts already know you — a well-timed re-engage message gets dramatically higher open rates than cold outreach. Aim for 5 per day.
Act Now — Expiring Opportunities
T1 connections made 20–30 days ago. Message before the window closes — reply rates drop after 30 days.
⏰ Why These 8 Matter
Research shows LinkedIn connection reply rates peak in the first two weeks and drop sharply after day 30. These contacts accepted your connection request recently — they still remember who you are. A brief, personalized first message now outperforms any cold outreach you could do later.
Expiring in 1–3 days
SC
Sarah Chen T1
Founder & CEO · EcoShift Commerce
"Looking forward to connecting and exploring DTC growth strategies together."
MJ
Marcus Johnson T1
CMO · Brightline Brands
"Always good to expand the network with growth-focused folks."
PL
Priya Larson T1
VP Marketing · Petal & Pine
Expiring in 4–7 days
TR
Tom Reynolds T1
Co-Founder · Vault & Vine
AB
Amara Bello T1
Head of eCommerce · NordLux Living
DK
Dev Kumar T1
General Manager · Terrain & Tides
LF
Lena Fischer T1
Owner · Kinsfolk Market
RO
Ricardo Oliveira T1
Managing Director · Cura Wellness
📝 Suggested Message (T1 First Message)
Hey [First Name] — noticed we just connected. I help [type of DTC/ecomm brand] with [email/retention/growth]. Would love to hear what you're focused on right now — always good to know smart folks in the space.
Priority Targets — T1 Contacts, Last 90 Days
T1 decision makers who connected in the last 90 days. Sorted by connection recency — freshest first.
🎯 Your T1 Priority Queue
These 24 contacts are your highest-leverage outreach this week. They're recent connections who match your ideal buyer profile — founders, CEOs, CMOs, and revenue leaders. Aim to message at least 5–8 per day until you've worked through all of them.
🔥 Hot — Connected in last 30 days
SC
Sarah Chen T1
Founder & CEO · EcoShift Commerce
JM
Jamie Moreau T1
Co-Founder · Bluebell & Co
NA
Nina Adeyemi T1
Head of DTC · Solace Skincare
BP
Ben Park T1
CMO · Atlas Outdoor Co.
CE
Claire Eaton T1
VP eCommerce · Harbour & Home
OW
Omar Whitfield T1
Founder · Coppice Goods
🌤 Warm — Connected 30–90 days ago
ST
Sophie Tan T1
Owner & CEO · Fern & Fellow
GN
Gabriel Nkosi T1
Ecommerce Director · Meridian Brands
IH
Isabel Harrington T1
CMO · Thornfield Beauty
MV
Marco Volpe T1
Head of Growth · Daybreak Supply
+ 14 more T1 contacts in this window — load your own data in the ICP Finder for the full list.
Re-Engage — Past Conversations Worth Reviving
Contacts you've exchanged messages with who've gone quiet. These are warm leads, not cold outreach.
💡 Why Re-engagement Outperforms Cold Outreach
These contacts already know you from a previous conversation. They've invested attention in you before. A well-timed re-engage — referencing something relevant that's happened since — gets dramatically higher reply rates than messaging a stranger. Aim for 5 per day over the next two weeks to work through all 43.
Top Re-engagement Targets
KL
Kai Larsson T1
CEO · Drift & Company
Last exchange: "Would love to connect when the timing's better — lots happening on our end."
FB
Freya Blake T1
Co-Founder · Wildhaven Goods
Last exchange: "We're in the middle of a replatform right now but let's revisit this."
ZA
Zara Ahmed T1
VP Marketing · Sunsetter Brands
Last exchange: "Interesting approach — send me something to look at when you have a moment."
HW
Henry Walsh T2
Senior Klaviyo Strategist · Pixel & Proof
Last exchange: "Always good to know good email people. Let's stay in touch."
MC
Maya Castellano T1
Head of eCommerce · Solstice Studio
Last exchange: "We're just onboarding a new agency but I'll keep you in mind."
+ 38 more re-engagement targets — load your own LinkedIn export to see the full list with real message context.
Message Templates
Battle-tested templates for each situation. Always personalise the first line with something specific — a post, a company move, or a mutual connection.
T1 — First Messages (Decision Makers)
T1
▸
Warm First Message — Short & Curious
Hey [First Name] — noticed we just connected. I help [type of DTC/ecomm brand] drive more revenue from their existing customer base through email and retention. Would love to hear what you're focused on right now — what's the big initiative for [their company] this quarter?
💡 Keep it short. One question at the end. No pitch — you're just opening a conversation.
T1
▸
Insight Opener — Share a Relevant Observation
Hey [First Name] — [saw your post on X / noticed [Company] just launched Y / read about your recent raise / noticed you're scaling fast into Z market]. That resonated.
I work with brands at exactly that stage on [email/retention/DTC growth]. Happy to share what's been moving the needle for similar companies if it'd be useful. Either way, glad to be connected.
💡 The hook needs to be real — don't fake it. If you can't find something genuine, use the simpler template above.
T1
▸
Warm Window Closing — Slightly More Direct
Hey [First Name] — we connected a little while back and I've been meaning to reach out. I help [type of DTC brand] with [retention/email/growth] — specifically [specific outcome, e.g. "reducing churn and growing LTV through smarter email flows"].
Is [outcome] something on your radar right now, or is the priority elsewhere?
💡 The question at the end is key — it invites a real answer rather than a yes/no. Even a "no, not right now" is useful intel.
Re-Engagement
RE-ENGAGE
▸
Revive a Lapsed Conversation
Hey [First Name] — hope things have been going well since we last spoke. I've been heads-down on [something relevant you've been doing — a case study, a new service, a result you achieved for a client].
It made me think of our earlier conversation about [something specific from your last exchange if you have it / their situation].
Would love to reconnect — anything exciting happening on your end?
💡 Reference the previous conversation if you can. Even a vague "last time we spoke you were focused on X" shows you paid attention.
RE-ENGAGE
▸
Timing Callback — "You Said When the Time Was Better"
Hey [First Name] — a few months back you mentioned [the timing wasn't right / you were mid-replatform / you had a lot on your plate]. I didn't want to let that hang forever.
Is [situation] in a better place now? Happy to pick up where we left off, or just stay in touch if the timing's still not right.
💡 Only use this if you genuinely have the previous message context. Don't fabricate a reason — it reads as dishonest.
Follow-Ups
FOLLOW-UP
▸
Follow-Up #1 — Add Value, Don't Just Bump
Hey [First Name] — just following up on my last message. Didn't want it to get buried.
Thought this might be relevant: [one genuinely useful thing — a stat, a brief insight, an article, something that connects to their world]. No pressure — just wanted to put it on your radar.
💡 The "add value" part is mandatory. Don't just say "following up" — give them a reason to reply.
FOLLOW-UP
▸
Break-Up Message — Leave the Door Open
Hey [First Name] — I know you're busy so I'll keep this short. If the timing's not right or this isn't relevant to what you're working on right now, completely understand.
I'll leave the ball in your court — feel free to reach out whenever it makes sense. Hope things are going well on your end.
💡 The break-up message actually gets more replies than follow-up #1 — people respond to finality. Keep it warm, not passive-aggressive.
T2 — Ecosystem & Partnership
T2
▸
Ecosystem Intro — Peer-to-Peer, Not Vendor
Hey [First Name] — we're both in the [Shopify/DTC/email] space and I've been meaning to reach out. I run [Your Company] — we work with [type of brands] on [what you do].
Always looking to build relationships with people doing interesting work in the ecosystem. Would love to hear what you're seeing on your end — open to a quick catch-up sometime?
💡 Position yourself as a peer, not a vendor. The goal with T2 is relationship and referral, not a direct sale.
Outreach Cadence
A proven week-by-week rhythm for LinkedIn outreach. Consistency beats volume.
📌 The Rule of 5
Send 5 first messages per day, maximum. LinkedIn will throttle you if you send more than ~10–15 cold messages in a day — and quality suffers anyway. 5 thoughtful messages beats 20 copy-paste ones every time. With 8 urgent + 16 warm T1 contacts, you can work through all of them in one week at 5/day.
Week 1 — Clear the Urgent Queue
1
Mon
Message 5 urgent T1s — the ones expiring soonest. Use the "Warm First Message" template. Personalise the opening line.
Urgent
2
Tue
Message remaining 3 urgent T1s + start on warm T1 queue (first 2). Check for replies from day 1.
Urgent
3
Wed
5 warm T1s from the 30–90 day list. Reply to any responses from earlier in the week — prioritise those above new outreach.
4
Thu
5 re-engage targets from the lapsed conversation list. These are warm — use the "revive a lapsed conversation" template.
Re-engage
5
Fri
Follow-ups for anyone who didn't reply Mon/Tue. Add value — don't just bump. Also: send connection requests to 5 new T1 prospects for next week's pipeline.
Follow-Up
Week 2–4 — Build the Habit
W2
Week
5 re-engage targets / day (Mon–Wed) + 5 new T1 first messages / day (Thu–Fri). Aim to work through all 43 re-engage targets over 2 weeks.
Re-engage
W3+
Week
Steady state: 3 new T1/T2 first messages + 2 follow-ups/re-engages per day. Keep pipeline topped up by sending 5 connection requests on Fridays for next week.
Ongoing
Content Amplifier (Optional)
2×
Week
Post to LinkedIn feed. 1 educational post (a result, a lesson, a data point) + 1 engagement post (question or opinion). Posting keeps you visible to T1 contacts before you message them — warm them up passively.
Content
Benchmarks & Tracking
What good looks like — and how to measure your outreach performance week by week.
35%
T1 Reply Rate Target
55%
Re-engage Reply Target
3–5
Calls/Convos per week
1–2
New opps per week
📊 Weekly Tracking Template
| Metric | Target | Your Week |
|---|---|---|
| First messages sent | 25 | — |
| Replies received | 8–12 | — |
| Conversations started | 5–8 | — |
| Calls/meetings booked | 2–3 | — |
| Connection requests sent | 5–10 | — |
🎯 What "Good" Looks Like by Tier
| Tier | Expected Reply Rate | Goal |
|---|---|---|
| T1 Warm (0–30d) | 35–50% | Discovery call |
| T1 Cold (30–90d) | 20–35% | Discovery call |
| Re-engage | 45–60% | Resume conversation |
| T2 Ecosystem | 30–45% | Referral relationship |
| T3 Adjacent | 15–25% | Network building |
Diagnostic: When Something's Off
| Symptom | Likely Cause | Fix |
|---|---|---|
| Reply rate <15% | Message is too salesy or generic | Shorten message. Remove all mentions of your company. End with a question, not a pitch. |
| Lots of replies, no calls booked | Transition to call is too abrupt | Add one more message building rapport before asking for a call. Ask a business question first. |
| Calls booked but no pipeline | ICP mismatch or qualification | Revisit your T1 keyword list — are you reaching the right decision makers? |
| LinkedIn restricting your account | Sending too many messages too fast | Stay under 10 messages/day. Spread across the week. Warm up new accounts slowly. |
Monthly Health Check
- ✓ Re-export your LinkedIn data and re-run the ICP Finder — new connections accumulate every week
- ✓ Update your T1/T2 keyword lists if your ICP has shifted
- ✓ Review which message templates performed best — double down on what's working
- ✓ Archive closed/won conversations and remove from active follow-up queue
- ✓ Send 5 new connection requests to T1 prospects to keep pipeline topped up