Every connection is auto-classified by matching its job title and company against a keyword ruleset. The default is tuned for B2B outreach (decision-makers → T1, ecosystem tools & partners → T2, broader adjacent roles → T3). First match wins; anything that matches nothing is counted as "unmatched" in your totals (not dropped silently). Not your market? Tailor it to your business:
See the exact default keyword lists
T1 · Decision Maker — matched on job title
founder, co-founder, ceo, cmo, president, owner, managing director, vp / head of / director of marketing · growth · ecommerce, chief revenue, general manager
T2 · Ecosystem — matched on job title + company
e.g. shopify, klaviyo, gorgias, recharge, postscript, attentive, triple whale, aftership — plus roles like fractional cmo, retention specialist, lifecycle / email / sms marketing, ecommerce manager, crm manager
T3 · Adjacent — matched on job title
marketing manager, digital · content · performance marketing, social media manager, seo manager, brand manager / director, growth hacker, revenue operations, partnerships manager, creative director, marketing lead
First match wins (T1 → T2 → T3). Anything matching nothing is counted as unmatched — not dropped. These are the defaults; customize them for your market anytime.
| Name ↕ | Title ↕ | Company ↕ | Tier ↕ | Connected ↕ | Recency | Engagement | Relationship ↕ | ↗ |
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